Advanced Graphic Design and Social Media Marketing course
Become a Social Media Marketer & Creative Designer in Just 4 Months!
Master two of the most in-demand skills, Social Media Marketing and Graphic Design. This program empowers students, freelancers, and business owners with the strategies to build brands, grow businesses, and win clients globally.
Master two of the most in-demand skills, Social Media Marketing and Graphic Design. This program empowers students, freelancers, and business owners with the strategies to build brands, grow businesses, and win clients globally.
What You Will Learn in the SMM and Graphic Design Course
Phase 1
learn Social Media Marketing (2 Months)
- Introduction to Digital & Social Media Marketing
- Audience Targeting & Buyer Persona Development
- Content Strategy & Monthly Content Calendars
- Copywriting for Captions, Hooks & CTAs
- Hashtag Research & Growth Tactics
- Paid Advertising (Facebook, Instagram, TikTok)
- Audience Targeting (Core, Custom & Lookalike Audiences)
- Social Media Analytics & Performance Reporting
- Practical Project: Brand Strategy + Mock Paid Campaign
Phase 2
Graphic Design Course (2 Months)
- Design Principles: Color Theory, Typography & Layouts
- Tools Training: Canva, Photoshop & Illustrator Basics
- Social Media Post Designs: Static, Carousel, Memes, Quotes, Offers,
- Info graphics: Ad Creatives & Story Templates
- Thumbnails: Thumbnail for Videos & Reels
- Branding Kit: (Logo, Fonts, Palette, Templates)
- Exporting Designs: Exporting designs in Social Media Formats
- Portfolio Development: 15–20 Post Designs + Ad Campaign Mockups for various social media platforms
Course Outline: Social Media Marketing & Graphic Design
Month 1–2: Social Media Marketing (SMM)
Week 1
Introduction to Social Media Marketing
- Digital marketing vs. Social media marketing
- Organic vs. Paid Marketing
- Popular platforms overview (FB, Insta, TikTok, LinkedIn, YT, X)
Week 2
Social Media Marketing Strategy
- Target audience & buyer persona
- Competitor research & analysis
- Content pillars (Awareness, Engagement, Conversion, Retention)
Week 3
Content Planning
- Content calendar creation
- Types of content: static, carousel, reels, shorts, stories
- Examples of viral campaigns
Week 4
Copywriting & Hashtags
- Caption writing frameworks (AIDA, PAS, storytelling) for effective content creation
- Hashtag research & usage strategy
- CTA Optimization
Week 5
Paid Advertising Basics
- Facebook Ads Manager overview
- Campaign objectives (Awareness, Traffic, Leads, Conversions)
- Audience targeting (Core, Custom, Lookalike)
Week 6
Paid Ads Advanced
- Budgeting & Ad placements
- A/B Testing creatives
- Examples of successful ad campaigns
Week 7
Analytics & Reporting
- Metrics: reach, impressions, engagement, CTR, conversions, are essential for evaluating social media strategies
- Tools: FB Insights, IG Analytics, third-party tools
- Optimization based on analytics
Week 8
Practical Project
- Create & present a full SMM strategy for a brand
- 1-month content calendar + mock paid ad campaign
- Final presentation
Month 3–4: Graphic Design Course
Week 9
Design Fundamentals
- Design principles (Balance, Contrast, Hierarchy, Alignment)
- Color psychology in marketing
- Typography basics & brand fonts
Week 10
Tools Training
- Canva basics (templates, resizing, brand kit)
- Photoshop for social media posts
- Illustrator for logo & vector graphics
Week 11
Social Media Content Design
- Standard post sizes & formats (1080x1080, 1080x1350 etc.)
- Post types: product showcases, offers, quotes, memes
- Carousel & infographic design
- Story & ad creative templates
Week 12
Creative Design Practices
- Designing engaging & scroll-stopping content
- Brand kit development (logo, fonts, colors)
- Thumbnails for reels/YouTube
- Exporting designs for social media to meet best practices in content creation
Week 13
Advanced Design
- Batch designing workflow
- Ad creative design & mockup ads
- Creating animated posts (basic motion graphics)
Week 14
Portfolio Work
- 15–20 post designs (mixture of types)
- Brand identity mockup (logo + posts + ad creatives) tailored for social media platforms
Week 15
Final Project
- Complete campaign design (calendar + posts + ads)
Case study presentation
Week 16
Portfolio Presentation & Review
- Students showcase their final portfolio.
- Career guidance (freelancing, agency, jobs)
- Feedback & certification ceremony
SMM and Graphic Design Course Outcomes
By the end of this course, you will:
Who Should Join for Social Media Marketing Skills?
Students & beginners starting a digital career
Freelancers looking to expand their services.
Entrepreneurs who want to manage their own business marketing
Designers who want to combine creativity with marketing
Tools You will Master
Adobe Illustrator
vector graphics & logo design
Facebook Ads Manager
ad campaign setup & management
Why Choose This Course?
100% Practical Training
Real-world Projects & Case Studies
Experienced Industry Trainers
Portfolio-Based Learning Approach
Freelancing & Career Guidance
SMM and Graphic Design Course Fee Details
Frequently Asked Questions (FAQs)
Do I need to enroll in separate courses for Marketing and Designing?
Yes, you can enroll in both skills separately.
Will this help me in freelancing?
Absolutely! You’ll graduate with a professional portfolio to attract clients.
Can I choose only one module (SMM or Graphic Design)?
Yes, you can enroll in individual modules if you prefer.
Will I receive a certificate?
Yes, upon successful completion of the course, you will receive a recognized certificate.
What is the price of the Facebook Marketing Course in Multan?
The fee offered by Uraan Multan for the Facebook Marketing Course in Multan is 20,000 PKR. This covers practical training, live projects and certification.
How much does the Social Media Marketing Course in Multan cost?
Uraan Multan offers a Social Media Marketing Course in Multan at an affordable fee of 20,000 PKR, including hands-on training on multiple platforms.
What is the fee for the Online Social Media Marketing Course in Multan?
The online version of our Social Media Marketing Course also costs 20,000 PKR. Students can attend live interactive sessions and complete projects remotely.
